Facebook is finally building a Dislike button

But you won't be able to use it to let your uncle know his racist posts are unwelcome.

The fabled, long-request Facebook “Dislike” button may finally become reality, CEO Mark Zuckerberg said during a Q&A session on Tuesday. But instead of being a catch-all “This sucks” identifier used to brand clickbait and racist memes from Uncle Homer with a scarlet letter, the social network’s considering rolling out the Dislike button for a more nuanced use: Empathy.

Facebook wants to limit use of the Dislike button to situations where the standard “Like” interaction feels crass, such as posts about deaths or divorces. “What they really want is the ability to express empathy. Not every moment is a good moment,” Zuckerberg said, according to Time.

Zuckerberg says Facebook’s “working on [a Dislike button] and shipping it,” with plans to start testing its implementation in the future.

The story behind the story: Facebook and Zuckerberg have long resisted the idea of introducing a Dislike button to the social network, wary of giving users an avenue to attack other people via a negative interaction. (Think of Reddit’s “downvote brigades” that swoop in to submerge posts that contain ideas the brigade disagrees with.) The Dislike button Facebook is now considering sounds like a much more nuanced approach, designed to combat an actual problem with the network—but Facebook’s going to have to stick the landing or it could turn out ugly.

Perhaps it’ll turn up as an optional flag that allows you to manually change “Like” to “Dislike” for a post? Time will tell, though Zuckerberg didn’t reveal any sort of expected timeframe for the new feature to roll out.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Facebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Chacos

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?