Facebook is finally building a Dislike button

But you won't be able to use it to let your uncle know his racist posts are unwelcome.

The fabled, long-request Facebook “Dislike” button may finally become reality, CEO Mark Zuckerberg said during a Q&A session on Tuesday. But instead of being a catch-all “This sucks” identifier used to brand clickbait and racist memes from Uncle Homer with a scarlet letter, the social network’s considering rolling out the Dislike button for a more nuanced use: Empathy.

Facebook wants to limit use of the Dislike button to situations where the standard “Like” interaction feels crass, such as posts about deaths or divorces. “What they really want is the ability to express empathy. Not every moment is a good moment,” Zuckerberg said, according to Time.

Zuckerberg says Facebook’s “working on [a Dislike button] and shipping it,” with plans to start testing its implementation in the future.

The story behind the story: Facebook and Zuckerberg have long resisted the idea of introducing a Dislike button to the social network, wary of giving users an avenue to attack other people via a negative interaction. (Think of Reddit’s “downvote brigades” that swoop in to submerge posts that contain ideas the brigade disagrees with.) The Dislike button Facebook is now considering sounds like a much more nuanced approach, designed to combat an actual problem with the network—but Facebook’s going to have to stick the landing or it could turn out ugly.

Perhaps it’ll turn up as an optional flag that allows you to manually change “Like” to “Dislike” for a post? Time will tell, though Zuckerberg didn’t reveal any sort of expected timeframe for the new feature to roll out.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Facebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Chacos

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?