Salesforce tackles the IoT head-on with 'Thunder' and a new cloud

IoT Cloud will help marketers personalize their interactions with customers, Salesforce says

A new cloud offering from Salesforce aims to turn the Internet of Things into the "Internet of Customers," company chairman and CEO Marc Benioff will tell an audience of thousands of customers on Tuesday.

IoT Cloud, which will be unveiled at the CRM giant's annual Dreamforce conference in San Francisco, aims to connect billions of events from devices, sensors and applications with Salesforce's own software. Equipped with such information, companies can interact with their customers in new, more customized ways, Salesforce said.

Making it all possible is Thunder, a massively scalable, real-time event processing engine that's part of App Cloud, Salesforce's integrated set of platform services.

Thunder's input connectors "listen" to the connected world at IoT scale, Salesforce said, ingesting billions of events every day from myriad sources. Using Thunder, Salesforce's new IoT Cloud connects customers with real-time data from devices such as phones, windmills and industrial turbines as well as data from websites, social interactions and blogs.

Business users can use point-and-click tools to set filters to identify relevant data from event streams. Using that data, they can trigger personalized actions for sales, service, marketing or any other business process in real time. A national retailer holding a holiday sale, for example, can use the technology to set rules based on loyalty program status, inventory or sales performance and trigger retail beacons to send discount offers to in-store shoppers in real time.

Salesforce users can also use the IoT Cloud to interact with customers more proactively. A thermostat vendor, for instance, could parse through billions of events gathered from weather forecasts, sensors and temperature settings and then proactively advise customers on managing their HVAC usage within their predefined budget.

IoT Cloud will be pilot-tested starting in the first half of 2016, with general availability later in the year. Pricing will be announced at that time.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Salesforce.com

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?