Amazon snaps up Elemental to boost video on AWS

New offerings will follow for media and entertainment companies, Amazon said

Amazon will acquire Elemental Technologies in a bid to enrich the video capabilities of its AWS cloud service, the company announced Thursday.

Elemental makes software to help media and entertainment companies take live and on-demand video intended for traditional purposes such as cable, satellite or over-the-air broadcast and reformat it for digital distribution to PCs, smartphones, tablets and TVs. The Oregon company was founded in 2006.

Amazon Web Services plans to use the technology in new integrations and infrastructure offerings, it said. The deal is expected to close in the fourth quarter of this year; terms were not disclosed.

Elemental claims more than 700 media franchise customers and powers over-the-top TV applications including the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, Sky Go and Sky Now. It also supports 4K Ultra HD services, including those delivered by the BBC during the 2014 World Cup.

The company will continue to operate under its existing brand, serving pay-TV operators, content programmers, broadcasters, governments and enterprise customers, but it will also expand the integration of its offerings with AWS, Amazon said.

"From the looks of it, Amazon is acquiring both a successful business with hundreds of global media customers and a software platform that it should be able to adapt for the AWS platform," said Charles King, principal analyst with Pund-IT. "The result could be innovative media streaming services open to a wider ecosystem of customers than Elemental currently serves."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags elementalamazon.comAWSInfrastructure as a Service

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?