Google reveals playful new logo in major redesign

The new, built-from-scratch typeface is designed to scale better across multiple screen sizes and platforms.

Image source: Design.google.com

Image source: Design.google.com

Google has tweaked its logo a few times since its founding 16 years ago, but never so dramatically.

The company showed off a new look on its official blog Tuesday. In justifying the change, Google says it needed a new design that would work across the multitude of platforms and devices where you may encounter it.

You don’t have to look too closely to see a resemblance to the design behind Google’s new parent company, Alphabet.

Google goes into more detail on the thinking behind the logo on its Google Design blog. The logo was drafted to mesh well with the company’s design language, Material Design. And like many other company logo redesigns, it’s opted for a sans serif font (serif refers to the little "tails" added to the end of letters in various fonts, like Times New Roman).

Along with the new “Google” logo, the team also developed a “G” icon for those times when it wouldn't make sense to squeeze in the entire company name, and floating dots for those inevitable wait times you’ll encounter across different Google products.

Google Design Blog
Along with the new logo, Google designed a compact “G” and floating dots icons.

You’ll spot the changes right away if you do a Google search or use a product like Gmail or Drive. But it may take some time to get updated elsewhere, especially on all the permanent signage on the multiple Google offices worldwide.

Why this matters: Google is the latest major tech company to go through a logo rebranding, following after Microsoft, Yahoo, eBay, and others who have gone for a more colorful and friendly look. Such redesigns tend to get mixed reviews, as some long for the old look or are skeptical about the resources used in such a task. But like any change, good or bad, you’ll get used to it.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Google

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?