Is the smartphone market saturated?

Smartphone sales increased substantially in the second quarter of 2015, but the rate of growth continued to slow, fueling concerns that the market has started to become saturated, according to a study released today by Juniper Research.

Smartphone sales increased substantially in the second quarter of 2015, but the rate of growth continued to slow, fueling concerns that the market has started to become saturated, according to a study released today by Juniper Research.

A total of 338 million smartphones were sold in the quarter, the report said, representing a 16% increase over the same period a year ago. But that's a substantial decrease from the 26% growth rate of the year before that, as quarterly shipments reached a total of 290 million.

The report also found the Chinese market, in particular, starting to slow down, even if it also helped to fuel strong demand for the iPhone Apple's revenues in China more than doubled, gaining 112% to reach $13 billion.

But Chinese companies like Huawei and Xiaomi had differing fortunes. Huawei, according to the study, came close to 50% year-on-year sales growth thanks to a more global market focus, while Xiaomi grew by less than 33%, due to a greater emphasis on the Asian market.

Other big players have been less fortunate Juniper said that Samsung sales "continued to decline" in the second quarter, thanks in large part to shipping delays for its flagship S6 and S6 Edge models. LG's unit sales declined by 3% year-on-year, as well.

The quarter was a mixed bag for non-iPhone, non-Android players. BlackBerry continued to decline, slumping toward the 1 million-unit mark, but Microsoft made modest gains, with sales rising 12% to 8.4 million in the quarter, the report found.

The numbers tally generally with analyst's predictions about the smartphone market's slowdown IDC recently predicted that overall growth for 2015 would sink to just over 11%, down from nearly 28% the year before.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Juniper ResearchsmartphonesiPhoneVineXiaomigalaxyBlackberryAnthemAppleconsumer electronicssymantec

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Gold

Network World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?