Oppo breaks into 397 Dick Smith retail stores

Upcoming R7 flagship to be a Dick Smith exclusive

Oppo R7

Oppo R7

Rising Chinese company Oppo will sell its range of smartphones across 397 retail stores managed by Dick Smith.

This includes 360 Dick Smith stores, nine Move stores and 28 Powered by Dick Smith electronic departments in David Jones.

Dick Smith's retail properties will exclusively sell Oppo’s upcoming R7 flagship, a 5-inch Android smartphone that is 6mm thick, which will launch in Australia on 28 July.

The phablet R7 Plus is expected to be released locally at a later date.

Existing Oppo smartphones will go on sale across Dick Smith’s retail properties on 14 July. These include the Find 7, Find 7a, N1 Mini and N3.

Oppo did not reveal if its R5 — once the world’s thinnest smartphone at 4.85mm — will be made available at Dick Smith.

The retail partnership strategically advances Oppo’s presence in the Australian market. The Chinese smartphone company soft launched last September in Australia and then made its way into brick and mortar stores three months later after forging a partnership with AllPhones.

Oppo R7
Oppo R7

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