Google gives Android developers new tools for tracking app performance

Now in alpha, 'Fetch as Google' aims to help developers confirm that an app URI works and see how Google renders it

Google's new Search Analytics report for apps

Google's new Search Analytics report for apps

Android developers who want to keep tabs on how their apps appear to Googles search engine got a couple of new tools on Friday.

Targeting those who participate in its App Indexing initiative, Google updated its newly renamed Search Console (formerly known as Webmaster Tools) with new reports to provide insight on how its search engine views in-app content.

The Search Analytics report provides detailed information on top queries and top app pages as well as traffic by country. It also has a comprehensive set of filters, allowing users to zero in on a specific query type or region or sort by clicks, impressions, click-through rates or positions.

"Use the Search Analytics report to compare which app content you consider most important with the content that actually shows up in search and gets the most clicks," wrote Hillel Maoz, Google's engineering lead for the Search Console Team, and Webmaster Trends Analyst Mariya Moeva in a Friday blog post. "If they match, youre on the right track!"

If there's a mismatch, developers may need to restructure their navigation or make the most important content easier to find, they added.

A Crawl Errors report, meanwhile, will reveal the type and number of errors Google detects along the way.

Also new Friday is an alpha version of the Fetch as Google tool for apps, to help developers confirm that an app URI works and see how Google renders it. It can also be useful for uncovering any content mismatch between the app's content and that on the Web page, Google said.

Google announced recently that mobile search has now overtaken PC search in terms of volume in the United States, Japan and eight other countries, noted Greg Sterling, vice president of strategy and insights for the Local Search Association.

"Thus mobile search has become a potentially important content and app discovery tool for developers," Sterling said.

The new analytics offerings are in many ways a "carrot" designed to encourage app developers to adopt deep linking and make their in-app content more indexable, he added.

Ultimately, though, Google itself is the one that benefits most of all, Sterling pointed out.

"The more mobile search becomes a useful tool for content discovery, the more it will reinforce mobile search usage among smartphone owners," he said. "Over the long term, that benefits Google through traffic and increased demand for mobile search."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags analyticsapplication developmentGooglesoftwareinternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?