Google buys Timeful to boost its apps' time management skills

The Timeful iOS app uses machine learning to schedule tasks in people's calendars

Timeful uses machine learning to create an optimal schedule for a person.

Timeful uses machine learning to create an optimal schedule for a person.

Google has acquired startup Timeful, whose iOS app uses machine learning to help people plan their days.

People link Timeful to their calendars and then enter tasks, projects, events and hobbies into the app. For example, a user can tell Timeful he likes to jog four days a week, wants to finish painting a room by the end of the month and has a work presentation due on Friday.

Timeful's algorithm will use this information to create a schedule tailored to a person's needs and preferences. The more information that is entered into Timeful and the more people use the app, the better it becomes at learning users' activity patterns, schedules and habits.

It's not clear how Google plans to integrate Timeful's technology into its products. On its home page, Timeful stated that its product's features will end up in Google Apps, the workplace email and productivity suite that includes Gmail, Docs and Drive.

However, Google made no reference to Apps in its announcement, mentioning instead individual products like Calendar and Inbox, the new email app now in preview that may eventually replace Gmail. Neither company indicated when Timeful's features will appear in Google's products.

For now, iOS users can still download and use Timeful, but its staff will now focus on Google projects. For people concerned that Google will eventually drop support for the app, Timeful offered instructions on how they can export their data.

Google didn't disclose how much it paid for Timeful nor whether all of the about 20 Timeful employees will join the search giant.

Neither Google nor Timeful immediately replied to requests for comment.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesTimefulGoogleinternetMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Fred O'Connor

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?