Microsoft will open its first retail flagship store outside of the US in Sydney as it competes against the shop presences of Apple and Samsung
The 6000 square metre Microsoft store will be situated in Westfield Sydney on Pitt Street, will spill across two levels and be on the same block as the Samsung Experience store and the Apple Store on George Street.
The Microsoft store will be the first opened outside of the US and it will act as the company’s flagship store across the Asia Pacific.
Windows 8 computers, Windows phones, Surface tablets and Xbox consoles will all be sold on site at the store.
Existing Microsoft customers will be able to get support for faulty products, including troubleshooting and repairs.
Store staff will regularly donate volunteer hours and host community events. Training workshops will be offered in science, technology, engineering and mathematics, said Pip Marlow, Microsoft’s Australian managing director, in a blog post.
Microsoft plans on having the store operational ahead of this Christmas shopping period this year. It will be located on levels two and three of Westfield Sydney, next to Sephora and the complex’s main entrance.
The company’s retail model is well established in overseas markets. Microsoft has 110 physical stores in the US, Canada and Puerto Rico, 17 store-in-store locations in China and online stores in 189 countries.