Popular streaming video on demand service, Netflix, may be the current talk of the town, but for Vodafone, the key word is Stan. The telco has stitched up a partnership with the Aussie streaming service to offer up to three-month subscriptions for customers on its existing Red plans.
In addition, Stan subscriptions are being used as an incentive for new customers and existing customers who upgrade to better 12- or 24-month plans. Customers signing up to Vodafone’s $70 and $80 Red plans can get rewarded with a six-month subscription to Stan; customers who sign up to a $100 Red Plan can get a 12-month subscription to Stan.
While the subscriptions to the Stan streaming service are on the house, data from Stan streams will still count towards a user’s monthly mobile allowance. Vodafone claims that one hour of standard definition viewing can consume up to 1.13GB of data, while Full HD content will chew up 2.89GB. The $70 and $80 Red plans currently offer 3GB and 4GB of data, respectively, not including bonus data deals, while the $100 plan offers 6GB of data. Excess data usage is covered by automatic data packs that cost $10 per 1GB.
If users are watching Stan streams over the mobile network, the app will notify them to switch to Wi-Fi. The service can be used with other Internet connections, and it can be streamed on up to three devices at the same time.
In a press release, Stan’s Chief Executive Officer, Mike Sneesby, said, “We are thrilled to be Vodafone’s exclusive SVOD partner in Australia”.
The Stan streaming video on demand (SVOD) service is a joint venture between Fairfax Media and Nine Entertainment Co. It currently offers sought-after TV shows such as Better Call Saul and Luther, as well as the James Bond collection, in its library of content.