Bullhorn's new CRM tool mines email for deeper relationship insight

The stand-alone SaaS offering promises a holistic view of company relationships

Bullhorn's new Pulse CRM software

Bullhorn's new Pulse CRM software

There are many metrics that can be used to try to predict the success of a customer relationship, but sometimes it's better to simply let history speak for itself. That, in essence, is the premise behind Bullhorn's new Pulse CRM tool, which mines a company's email interactions over time to uncover fresh insights.

Pulse is a new, stand-alone software-as-a-service product that's designed to give user companies instant insight into the health of their relationships with customers and other contacts. Using a built-in email-tracking system, Pulse automatically mines email communications and analyzes them in real time.

What it delivers is cross-department visibility into who knows who, who has the longest-standing or highest-quality relationships, and who engages most deeply with a contact or organization, for example.

Underlying the new tool's capabilities are Bullhorn's passive email-tracking system and integration with Outlook, Office 365 and Gmail, as well as with social platforms such as LinkedIn and Twitter. Pulse can complement any sales force automation tool, including those from companies such as Salesforce, Microsoft Dynamics and Oracle.

Equipped with the resulting data, organizations can use Pulse to create a map of their employees and infer both relationships and customer health, said Art Papas, Bullhorn's CEO.

"Say we've got a big potential customer," he said. "I can see if our account manager has any significant relationships with key people there; if not, we may need to reassign the account to someone else."

Companies could even divide up sales territories based on the quality of existing relationships among the staff rather than arbitrary geographic lines.

Originally launched with a focus on the staffing and recruiting industries, Bullhorn completely revamped its platform in 2013. Today, its "mobile-first" offering supports more than 1,500 API integrations, processes 1 billion transactions per week and sustains 99.993 percent uptime, said the company, which claims a client base of 10,000 organizations and 350,000 users.

Pricing for Pulse is still being finalized but will be on a per-seat basis, Papas said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags BullhornapplicationsCustomer Relationship Managementsoftware

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?