IBM puts a price on its Twitter analytics service

IBM is ready to sell the first sentiment analytics service that draws on a partnership it formed with Twitter last October

Dollar under spotlight

Spotlight shing on dollar sign on red background.

finance, banking, bank, currency, monetary, money, notes, trade, buying, selling, america, canada, USA, dollar, sign, symbol, wealth, incentive, spotlight, focus, scrutiny, color, colour, horizontal, red, black, white, shadow, concept, conceptual, illustration, graphical, graphic, effects, digital, dreamstime

dreamstime_0

Dollar under spotlight

Spotlight shing on dollar sign on red background.

finance, banking, bank, currency, monetary, money, notes, trade, buying, selling, america, canada, USA, dollar, sign, symbol, wealth, incentive, spotlight, focus, scrutiny, color, colour, horizontal, red, black, white, shadow, concept, conceptual, illustration, graphical, graphic, effects, digital, dreamstime

dreamstime_0

The insight gained from a single tweet might not be worth much, but what about from a million?

IBM thinks businesses will pay US$2,000 to analyze a million tweets and correlate them with data sources including weather forecasts and sales figures.

"The first access to Twitter data is free, then it's pay as you go," Alistair Rennie, general manager for business analytics at IBM, said at Cebit on Tuesday.

The commercial launch of the Twitter analytics tool on IBM's Bluemix Platform-as-a-Service is one of the first fruits of a collaboration IBM and Twitter announced last October.

Then, the companies promised to bring a number of services to market, including one that allows third-party developers to integrate the Twitter analytics feed into their own projects via Bluemix.

In the intervening months, IBM has recruited 100 companies to test the service. On Tuesday it provided heavily disguised details of how three of them are using it. Some of the early customers are wary of being named because they don't want to encourage their competitors to access the same market intelligence, said IBM spokeswoman Kristi Eells.

Channelling the wisdom of crowds through Bluemix is cheap if you have a small crowd or don't want too much wisdom: The first five million tweets analyzed through the service are free. After that, said Eells, an additional 1 million tweets will cost $2,000 per month.

While plenty of other vendors offer Twitter analytics services, the key to IBM's offering is its ability to correlate findings with other information sources, whether public ones such as weather or fashion trends, or company-specific ones such as sales figures or personnel records.

IBM said one of the customers testing the service, a telecommunications operator, discovered a correlation between the weather and complaints about service outages. IBM uncovered this by analyzing weather reports and information about the location of tweets. Another company used it to quantify the extent to which staff turnover affected customer satisfaction.

While IBM's focus for now is on Twitter as a source of sentiment data, in other markets there are other collections of such data, said Robert Picciano, senior vice president for IBM Analytics. Twitter is the dominant source in Europe and the U.S., but in Asia it could be Line or QQ. Indeed, IBM has already worked with QQ owner Tencent on mining such data on its portal for the soccer World Cup last year, Picciano said.

Peter Sayer covers general technology breaking news for IDG News Service, with a special interest in open source software and related European intellectual property legislation. Send comments and news tips to Peter at peter_sayer@idg.com.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicescebitapplicationsIBMsoftwaretwittersocial mediainternetbusiness intelligence

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?