Google picks London for its first shop-within-a-shop

The store sells Nexus and Chrome devices

Inside the Google Shop in London.

Inside the Google Shop in London.

Google has opened its first shop-within-a-shop in London, yet another retail experiment by the company, which already has counters in third-party stores.

The London shop is located inside the Currys PC World store on Tottenham Court Road, and it features Google's Nexus devices, Chromebooks and other products. Currys PC World is the biggest consumer electronics retailer in the UK.

Google's shop is not a full blown retail outlet like Apple's huge and sophisticated stores, but more of a modest test balloon for the search giant. It builds on dedicated areas Google has already in big electronics stores.

Although not very big, the shop is prominently located by the entrance of the Currys store, so it's impossible to miss. Shoppers can test and buy Google's Android phones and tablets as well as Android Wear smartwatches and Chromebook laptops from partners such as LG Electronics, Motorola Mobility, HP and Asus.

To attract visitors, Google has also built a doodle wall where digital spray cans are used to create new versions of the company's logo. There is a huge Google Earth screen and a Chromecast Pod, in which customers can watch YouTube videos, as well.

For those who want to visit the shop, here is a tip: go to the Warren Street underground station instead of Tottenham Court Road, which unlike the shop is located at the beginning of the road. For now, Google isn't planning a massive expansion; two more shops, also in London, will open this year.

Send news tips and comments to mikael_ricknas@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesconsumer electronicsGooglesmartphoneshardware systemstablets

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?