Up to six months worth of a Netflix subscription will be waived in front of potential Optus customers as an incentive for them to sign on with the carrier.
The offer will be available from 24 March until 5 July for new customers who sign up for an Optus home broadband bundle plan of $60 or above, a postpaid mobile service plan of $60 or above, or a postpaid mobile broadband service of $30 or above. All plans require a contract period of 24 months.
In addition to new customers, the deal will also be offered to existing customers who 're-contract' with Optus on any of those plans.
Optus will also give prepaid customers a three-month subscription to Netflix when they purchase any prepaid phone or mobile broadband device and then activate the included SIM.
Netflix traffic on Optus will be unmetered for Optus fixed broadband home users, and will be watchable on televisions through devices such as Google's Chromecast, or Fetch TV's second-generation set-top box. Fetch TV boxes are offered by Optus, and existing users with a first-generation Fetch TV box can upgrade it for $135.
Traffic over the 4G network will count towards a user's data cap. Nevertheless, mobile users are being encouraged to view Netflix on their mobile phones over the Optus 4G network. In a press release, Optus CEO, Allen Lew, said users "want portable content for their smartphones" in addition to being able to watch at home.
Netflix data consumption for such a scenario will quickly eat through many plans, which have a standard data cap from 2GB up to 5GB (not including promotions for bonus data). Optus cites data consumption figures of 1GB per hour for users who watch Netflix in standard definition on their phones, and 3GB per hour for those who watch in high definition.
Optus claims 'protection from excess data charges' by offering its My Plan Plus mobile customers automatic data top-ups for an extra $10 per gigabyte.
Due to the data consumption, mobile streaming over the 4G network is better suited for short bursts of watching, such as catching the end of a TV show, rather than viewing complete episodes and movies.