SugarCRM acquires Stitch to boost mobile CRM offerings and know-how

Stitch's technology analyzes email, calendar and CRM data to help make sales staff more effective

SugarCRM has acquired software and programmers from Stitch, the developer of an iPhone app that acts as a personal assistant for sales staff, in order to boost its customer relationship management offering.

Future releases of the Sugar CRM platform will be enhanced with Stitch capabilities, SugarCRM said Monday without offering any details. Following the deal, however, the Stitch app is no longer available.

The growing popularity of smartphones is having an effect on all types of software, including CRM. Stitch's technology analyzes email, calendar and customer relationship management (CRM) data and makes personalized recommendations to sales staff on how to make the most effective use of their time. The recommendations are aggregated in the mobile app or in Google's Chrome browser with the help of a plug-in.

Stitch co-founder and CEO Somrat Niyogi has previously said that organizations that understand how to minimize the amount of time sales staff spend on administrative tasks such as data entry are more productive.

The financial details of the deal were not announced, but some Stitch staff will make the move to SugarCRM. The company already offers mobile apps for iPhones, iPads and Android-based phones and tablets. They let users view contacts, accounts and leads.

Send news tips and comments to

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuessugarCRMCustomer Relationship ManagementapplicationssoftwaremobileStitchMergers and acquisitionsmobile applications

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?