iiNet hit with $204,000 ACCC fine

Pinged for iffy pricing on its naked broadband plan advertisements

Australian Competition and Consumer Commission chairman Rod Sims.

Australian Competition and Consumer Commission chairman Rod Sims.

The nation’s largest independent ISP, iiNet, has been forced to pay $204,000 to the Australian Competition and Consumer Commission (ACCC) for its advertising of its naked broadband plans.

The fine follows the issue of two infringement notices relating to recent advertisements for iiNet’s naked broadband 250GB plan.

The consumer watchdog said it issued the fines because it had reason to believe that the ads breached Australian Consumer Law (ACL) by failing to prominently state the total minimum price of the service.

The ads appeared on a tram and billboard in metropolitan Melbourne in November 2014. The campaign displayed a monthly price of $69.95 for iiNet’s naked 250GB plan. The total minimum price was included in the advertisement but the ACCC considered that it was not displayed in a prominent way, as required by law.

ACCC chairman, Rod Sims, said that consumers must be able to understand the real cost of an advertised product to make informed decisions when purchasing.

“Businesses must ensure that when they advertise part of the price of a good or service, the total minimum price is also prominently displayed.”

“Prominence means that the total minimum price can be easily seen and strikes the attention of the consumer. In assessing whether the total minimum price is prominent, it is important to consider the context in which the advertisement appears - for example if the advertisement is on a moving vehicle, where consumers may only be able to see the advertisement momentarily," he said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags penaltyRod Simsinfringementaccceasy naked broadbandiiNet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?