A shift is taking place in the Australian content industry with entertainment providers introducing video-on demand services. Foxtel and Seven West media partnered to introduce Presto, while Fairfax media is working with Nine Entertainment Co on Stan — both of which are trying to beat the global industry leader, Netflix, ahead of its launch in Australia.
The battle is spilling into the smartphone space following developments from both Stan and Presto.
Stan has partnered with Vodafone on a deal that is expected to have its VOD bundled with Vodafone’s Red plans. The partnership will echo that of Vodafone and Spotify’s, it is believed, with customers on higher Red plans not having to pay for the monthly subscription fee to Stan.
Using the video on demand service from a smartphone won’t be unmetered. Data will be deducted from a plan’s monthly allowance.
Countering Stan’s announcement is one from Presto. Movies and television shows can now be streamed onto select Android and Apple smartphones.
Owners of an iPhone 5C or higher, or any flagship Android smartphone from Samsung, HTC, Sony, LG and ZTE, will be able to download Presto’s VOD application.
Presto has not partnered with a mobile carrier, though it is unmetered under Foxtel’s home broadband.Read more: Foxtel makes triple threat play with broadband, home phone and pay TV
Video streaming is data intensive and Presto executives claim a 2 hour movie measures from 1GB to 2GB in size.
Presto bundles movies and television shows for $15 per month, while Stan charges -- and Netflix is expected to charge -- $10 per month.