Holden will bring the ‘Commodore’ nameplate back in 2018 following speculation the brand will be laid to rest.
An imported car from the General Motors staple will don the Australian Commodore brand following positive feedback from focus groups.
Holden hosted 17 research groups and found 70 per cent of people were in favour of the brand’s return.
Holden anticipates backlash from diehard Commodore fans, who rather the nameplate be laid to rest, just as Ford is doing with the ‘Falcon’ brand. The company anticipates animated responses, said Peter Keley, Holden’s executive director of sales.
“We know the decision to retain or retire the Commodore nameplate will stir passionate responses among Holden fans and customers.”
“Right now, our Vehicle Performance team is helping shape the next-generation Commodore for Australian customers,” added Keley.
Holden engineers and technicians will tune the upcoming Commodore at the company’s proving ground in Victoria in an effort to tailor the car to Australian conditions.
The company has yet to confirm which car from General Motors will carry on the Commodore legacy, or whether it will be be offered with a V8 engine.Read more: Holden Commodore SS review