Ambiguous iPhone 6 pricing lands Telstra $100k fine

The second Telstra mix-up with the ACCC in two months

Telstra has been fined $102,000 for an advertisement marred by ambiguous pricing for the Apple iPhone 6.

The Australian Competition and Consumer Commission (ACCC) issued the telco with the fine following a full page advertisement taken in the 27 September edition of The Age.

The advertisement listed the iPhone 6 at $70 per month over two years. Buried in the fine print was an additional monthly instalment that had to be paid for the phone of $11 per month. The consumer watchdog recognised this to be a misrepresentation of Telstra’s iPhone 6 pricing.

ACCC chairman, Rod Sims, said ambiguous advertisements could lead to consumers making uninformed buying decisions.

“Businesses must be careful about using attention grabbing headline prices to ensure that their advertisements do not mislead consumers about the actual price they will have to pay. This is especially the case for bundled goods and services like phones and plans,” said Sims.

The fine marks the second occasion Telstra has been addressed by the ACCC after it was reprimanded in October for its policies on smartphone warranties.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags iphone 6AppleacccTelstra

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?