HTC's Re lifestyle camera goes on sale for $249

Three retailers to stock the camera in the lead up to Christmas

HTC continues to flex its photographic muscles with the Australian release of Re, a camera in the vein of a GoPro designed for the everyman.

Re will go on sale today with a recommended retail price of $249. Telstra will be one of three retailers to stock the camera in the lead up to Christmas, and is expected to offer it as an accessory repayment option with the sale of smartphones.

The Re camera has no viewfinder and looks more like a submarine’s periscope. HTC’s product marketing manager, Thomas Dexmier, said the design of the Re camera allows people to focus on the occasion and not on the framing of a shot.

“People spend too much time behind their phones enjoying their life,” said Dexmier during a product briefing. “Today we have a choice of enjoying life behind a viewfinder...or step out and enjoy the moment.”

A special 146 degree lens was engineered by HTC for the Re camera to capture ‘all’ the action. The company turned to Sony for the 16 megapixel CMOS sensor, and has equipped the camera with various modes, including slow motion recording and the ability to record time-lapse videos.

The camera is waterproof out of the box. Its IPX7 rating covers it against freshwater a metre deep for thirty minutes, though an accessory screw elevates the Re’s rating to IPX8, which covers it in water 3 metres deep for 2 hours.

Comparisons between Re and GoPro have been made ever since HTC’s Double Exposure event in October. Dexmier doesn’t believe the two cameras are in the same league.

“Theres a market for action cams, but you have to be into extreme sports, you have to be a surfer or a sky diver to make the most out of your GoPro.

“We are quite specific in terms of audience. We think there’s a gap in the marketplace for something that is convenient, compact and easy to use,” said Dexmier.

Read more: My gripe with Apple’s iPhones

Such is the simplicity of the Re camera that it doesn’t have a ‘power’ button. Hold it and touch sensors turn it on. One large button positioned under thumbs prompts a photo to be taken. The only other button triggers slow motion video recording. Each mode is communicated via LED notification lights.

Smartphones — not computers — are used to manage Re’s settings. The application is platform agnostic by supporting Android and Apple smartphones.

“We think the fact that we make this compatible with iOS will give us some level of traction because these customers will realise that HTC are doing pretty good stuff.

“It’s a way for us to propagate the brand name,” added Dexmier.

Re will go on sale in three colours: white, blue and coral. Telstra, Fone Zone and Next Byte stores will stock the camera in the lead up to Christmas at a recommended price of $249, with traditional electronic outlets expected to follow in 2015.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags AppleM8dslrhtcReiosiPhoneOne

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?