Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.

Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.

If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.

Twitter Offers, launched Tuesday, lets companies incorporate in-store promotions in ads that appear in users' feeds. This is not a way to buy things on Twitter; it's a tool to add a discount to your credit or debit card, which can be redeemed in physical stores. The data stands to give Twitter a huge leg up on gauging the effectiveness of its ads on in-store sales.

If enough people go along with it, that is.

Starting in the U.S. only, a handful of brands will include a "get offer" button in their ads on Twitter. It could be, say, $2.00 cash back when spending $5 or more at a particular coffee shop. Click the button, and Twitter will ask for the user's credit or debit card information. The promotion is applied when the user makes the purchase with that card in the store, and the cash back savings appear on his or her statement within a few days, Twitter says. There is no charge to use the offer.

People's stored payment information is encrypted on Twitter, the company says. Users can remove their payment information at any time from within their settings.

It's not the first offers tool to be offered by Twitter. The company has let American Express cardholders earn discounts by linking their credit card with their Twitter account and having them tweet specific hashtags.

Twitter Offers does away with the hashtag requirement. It also has big e-commerce applications for Twitter down the line. By getting more people to hand over their payment information, Twitter hopes to reduce some of the friction as it scales out the ability to make purchases directly on the site.

Twitter, along with Facebook, has said it's working on a new service to let people make purchases directly from within tweets.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags advertisingInternet-based applications and servicese-commercesocial networkingtwittersocial mediainternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?