China's Xiaomi delays international push into some foreign markets

Xiaomi wants to first focus on India and Indonesia before expanding further

Xiaomi offices in Beijing

Xiaomi offices in Beijing

Fast-rising Chinese handset maker, Xiaomi, is scaling back some of its international expansion plans, and won't be entering Latin American markets as soon as expected.

Back in April, Xiaomi had said it wanted to enter ten foreign markets this year, including Brazil, Mexico and Russia. But on Tuesday, the company backtracked, saying it wanted to focus on two major Asian markets.

Exclusive: Xiaomi Global shuts down Australian online stores

"We realized that it's a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further," said Xiaomi vice president Hugo Barra in a statement.

Xiaomi first wants to bring all its products to a market before moving on to the next one. In addition to selling Android phones, the company also offers an Android tablet, a smart TV and a set-top box.

Outside of China and Taiwan, Xiaomi has already expanded into five other countries including Singapore, Malaysia, India, Indonesia and the Philippines.

"Our next market is Brazil some time in the first half of next year," Barra said. But Xiaomi declined to offer an entry date for any other markets.

In the third quarter Xiaomi became the world's third-largest smartphone vendor, mainly on huge sales in its home market of China. Part of company's draw has been the low price of its products compared to rival models with similar specifications.

After taking third place, Xiaomi's CEO said last week he wants his company to become the world's largest smartphone vendor in five to 10 years. The company has been focusing on India, where limited stocks of Xiaomi phones have quickly sold out.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Xiaomiconsumer electronicsAndroidsmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?