Steve Wozniak just wants to build things

The Apple co-founder, now at a storage startup, likes Google Glass but isn't crazy about smart watches

Apple co-founder Steve Wozniak spoke on Wednesday at Demo in San Jose.

Apple co-founder Steve Wozniak spoke on Wednesday at Demo in San Jose.

For the Woz, it's all about the engineering.

The Apple co-founder is now working with an enterprise storage startup that launched on Wednesday, but for Wozniak the engineering itself matters more than whether he's working on business or consumer products.

"Applying your art is the more important thing to me," Wozniak said as he announced his role as Primary Data's chief scientist at the Demo conference in San Jose. "Coming up with clever ideas, putting them into products, making something good."

The talkative Wozniak made comments on a few other topics in a brief on-stage interview after Primary Data gave its opening pitch.

On how personal computers live on in data-center technology: "They're still here, they're just unseen."

On the role of engineers in startups: "A lot of people have ideas. ... only the companies that realize it and turn it into something real ... those are the ones that really deserve the credit and the money."

"That doesn't mean that engineers should have the ideas all the time. They kind of have to work together. They're a huge part of the formula. Engineers are taught to solve problems, to make things without any errors, so that they will work."

"Apple came from an engineering start, and then we moved into marketing-driven for the next 10 years. We had failure after failure, and they were all because of marketing failures."

On Google Glass: "I actually kind of like Google Glass ... just for its coolness factor."

On smart watches:

"I've tried a few and so far haven't been turned on. ... It's too small a screen, and you've still got the phone in your pocket. You can hold your phone up or you can hold the watch up ... but the phone has a much better user display. I'm a little turned off by the small displays so far."

On the upcoming Apple Watch:

"I'll try it ... I think a luxury fitness band would be great for the iWatch."

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsPrimary DatainternetSteve Wozniak

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?