Netflix: We're launching Down Under in March of 2015

Australians and New Zealanders will be able to stream HD and UHD content to compatible devices

Netflix will shake up the Australian and New Zealand video-on-demand market when it launches in March of 2015.

The streaming service is one of the largest in the world and hosts shows that include House of Cards, Arrested Development, Breaking Bad and Orange is the new black in the US.

Content will be streamed in high definition and, where supported, ultra high definition, to smart televisions, gaming consoles, computers, tablets and smartphones.

The service will rival local offerings from Foxtel. These include its Go service and its no-contract Presto offering. Currently these mobile streaming services are limited to select Apple, Samsung and Nexus mobile devices.

Foxtel launched Presto in March at $19.99 per month, and then halved pricing to $9.99 per month in August.

The service will also challenge Google's Play and Apple's iTunes.

Netflix has yet to announce local pricing. Anyone with a broadband subscription will be able to sign up to a month-to-month subscription. Netflix's pricing in overseas markets is broken into three tiers: standard definition, high definition and ultra high definition.

The streaming service will expand later in 2015 to include original television series, including the family thriller Bloodline, Marvel’s Daredevil and Sense8, a thriller from the creators of The Matrix trilogy.

Titles at launch will include Marco Polo, BoJack Horseman and DreamWorks Animation’s All Hail King Julien.

Read more: Samsung M7 review: Wireless speakers that just work

Entering Australia and New Zealand will bring the number of countries and territories Netflix competes in excess of 50. The company claims to have 53 million members globally since launching in 1997.

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Tony Ibrahim

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