Microsoft's first Lumia coming Tuesday, likely to be new low-end smartphone

The announcement comes two weeks after the company said its switching to Microsoft Lumia

Microsoft is getting ready to launch a new Lumia smartphone

Microsoft is getting ready to launch a new Lumia smartphone

Microsoft's first Windows smartphone since it dumped the Nokia brand will arrive on Tuesday, and a teaser from the company hints that it will be a new low-end model.

The teaser promises a smartphone for everyone, a typical way to position a budget device. The teaser doesn't offer much details beyond the Nov. 11 launch and an image of what looks like an orange smartphone a with front camera, a feature missing from existing low-cost Lumias. Rumored specifications include a 5-inch screen and a 5-megapixel camera.

Hopefully the screen will not only be bigger but also better than the 4-inch screen on the Lumia 530, which is a real let-down. However, not too much can be expected of a 5-inch screen with a resolution of 960 by 540 pixels. Another must-have is 1GB of RAM, which would be an improvement over the 512MB in the Lumia 530 and Lumia 630.

Because the low end of the market is where most of the growth is, continuing to push into that segment makes sense for Microsoft. This year it has already shipped the Lumia 530 and Lumia 630, and set up partnerships with the likes of Indian smartphone manufacturers Micromax and Karbonn.

But success won't come easily for the company as competition is getting increasingly heated. For example, Google has launched the Android One program to make it easier for vendors to develop smartphones with a US$100 price tag. Samsung Electronics is also poised to focus more on cheaper smartphones to boost its ailing fortunes.

The third quarter saw Microsoft's and Windows Phone's share of the global smartphone OS market drop from 4.1 percent to 3.3 percent year-on-year, according to Strategy Analytics. Shipments grew by 200,000 units to 10.5 million, which wasn't nearly enough to keep up with overall market growth of almost 27 percent.

Send news tips and comments to mikael_ricknas@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags consumer electronicsMicrosoftsmartphonesMobile OSesmobileWindows Phone

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?