AMD hires former Dell executive Norrod to run server, custom chip businesses

Forrest Norrod is known for voicing strong opinions

Forrest Norrod, AMD's senior vice president and general manager of the Enterprise, Embedded and Semi-Custom Business

Forrest Norrod, AMD's senior vice president and general manager of the Enterprise, Embedded and Semi-Custom Business

The leadership shakeup at Advanced Micro Devices continued on Monday with the company appointing Forrest Norrod, formerly from Dell, to run its server and custom chip businesses.

As senior vice president and general manager of the Enterprise, Embedded and Semi-Custom Business group, Norrod will try to turn around a slumping server business. He'll also be responsible for strategy, development and sales of custom and embedded chips, which are growing businesses for AMD.

He is filling a position formerly occupied on an interim basis by Lisa Su, who was appointed CEO earlier this month.

The EESC is one of two business groups at AMD, the other being the Computing and Graphics group, which deals in PC and graphics chips. The EESC group is gaining more importance as AMD tries to diversify beyond the PC market, which is slowing down. The group's recent successes include custom chips for the Xbox One and PlayStation 4 gaming consoles.

Norrod previously ran the server and data-center unit at Dell and was known for his strong opinions. He adopted ARM designs for testing in Dell servers but was critical of chip delays and software shortcomings related to ARM server processors. The future of AMD's server business is built around x86 and ARM chips.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuespersonnelAdvanced Micro DevicesComponentsprocessors

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?