Twitter weaves Fabric, but will developers be drawn in?

Twitter wants to help developers build apps -- with more tie-ins to Twitter -- through Fabric

In addition to offering development tools at Flight, Twitter also offered food.

In addition to offering development tools at Flight, Twitter also offered food.

To identity Twitter solely as a micro-blogging service could be to do it a disservice. The company wants to be much more to developers building mobile apps, and at its Flight conference on Wednesday it welcomed them in.

Twitter unveiled Fabric on Wednesday, a broad software development kit aimed at helping developers build, grow and monetize their mobile apps. It includes tools for crash reporting, app log-ins, embedding and sharing Twitter posts, and measuring ad effectiveness.

The free SDK, more than a year in the making, could usher in a wave of rich apps with more tie-ins to Twitter. Its major components include Crashlytics, Twitter's crash-reporting system; a tool called Digits that lets users log in with a phone number instead of a password; and easier ways to embed Twitter content in apps and post to Twitter across iOS and Android.

Fabric is as much about building apps as it's about letting Twitter embed itself into the larger app ecosystem.

"We believe this is the future of mobile software development," Twitter CEO Dick Costolo said at the inaugural Flight conference in San Francisco.

But Fabric's success rests on the extent to which it's used by developers. And with Facebook and Amazon also in the room, there's no shortage of options in app development kits.

The Flight conference drew hundreds of developers from around the world. Their mood was generally optimistic, though some wondered how useful Fabric's tools will be or said they were still making up their minds.

Crashlytics, and the data it can now provide around user metrics, is great, said Yang Forjindam, founder of PocketSuite, an organization app for business users.

But Fabric more broadly? "It probably won't be universally applicable to all developers," Forjindam said, like those who aren't interested in weaving in more tweets, or who don't want to measure their ads with MoPub.

Others agreed. "Unless Fabric can add real value on top of other developer tools out there, I'm not sure there's a huge benefit of using it," said Shimon Shvartsbroit, an independent app developer and technology consultant from Israel.

But developers did generally seem excited about the Digits phone-number log-in option, which Twitter was really pushing at the show.

"It's a useful option to authenticate your identity," said Jack Gonzalez, co-founder of MapJam. The feature lets people enter their phone number to log into an app, instead of needing an email address and having to remember a password. They then receive a confirmation code via SMS, which they enter to access the app.

Digits presents an opportunity for Twitter to grow its user base in developing countries, where people are more likely to have a phone number but no email addresses.

MapJam has yet to build its own standalone app, Gonzalez said, and he was strongly considering using Twitter Fabric.

If the phrase "build, grow and monetize" sounds familiar, that's because Facebook is trying to do something similar with its own platform.

Developers at the show, however, weren't sure yet how competitive, or complementary, Twitter's services would be with Facebook's.

The best thing Twitter has going now is the attention of outside developers, they said.

"Look at the people here," said PocketSuite's Forjindam. "Twitter's got an ecosystem again."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags analyticsInternet-based applications and servicessocial networkingtwittersocial mediainternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?