Connected ad panels to improve mobile speeds and coverage

Alcatel-Lucent and JCDecaux have joined forces on small cells

Alcatel-Lucent and JC Decaux are working together to integrate wireless connectivity with street furniture such as this bus shelter shown at Alcatel Lucent's Bell Labs Future X Days exhibition near Paris on Sept. 30, 2014.

Alcatel-Lucent and JC Decaux are working together to integrate wireless connectivity with street furniture such as this bus shelter shown at Alcatel Lucent's Bell Labs Future X Days exhibition near Paris on Sept. 30, 2014.

To make it easier for higher mobile broadband speeds using small cells, Alcatel-Lucent has joined forces with outdoor advertising company JCDecaux on the development of connected ad panels.

JCDecaux has become an official member of Alcatel-Lucent's Metro Cell Express Site Certification program, which was launched last year. The program aims to make it easier for mobile operators to install small cells to better handle growing traffic volumes.

Operators need help, because installing the miniature base stations is far from trivial. Obstacles include finding appropriate sites, obtaining zoning or construction permits and integrating them to the rest of the LTE or 3G network. Alcatel-Lucent's program speeds up the process of finding suitable places for the hardware, according to the company.

JCDecaux brings 434,700 advertising panels to the initiative. A large majority of those are located in Europe, but the company also has about 14,000 panels in North America and 35,000 in the Asia-Pacific region, according to the company's website.

The companies want to make sure that small cells are added in a way that doesn't create too much more clutter in cities and that makes good use of existing power resources, Alcatel-Lucent said. The installation of mobile base stations of all sizes has always been a sensitive matter, but Alcatel-Lucent and JCDecaux are hoping small and inconspicuous equipment will cause less of a fuss.

The joint products will be available anywhere JCDecaux has operations and where service providers want to deploy Alcatel-Lucent's small cells, an Alcatel-Lucent spokesman said via email.

Send news tips and comments to mikael_ricknas@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags 4g3gtelecommunicationalcatel-lucentJCDecaux

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?