Hundreds line sidewalks as Apple iPhone 6 hysteria takes over Sydney

Cheering Apple staff opened shop doors at 8am as sales commenced for Apple's iPhone 6 and 6 Plus.

Apple staff line the balconies...

Apple staff line the balconies...

Tents, sleeping bags, chairs and blankets were all laid against the cold pavement this morning as people woke up to what would be the final leg in a long wait for the next generation Apple iPhone.

First in line set up camp 9 days ago. The duo, representing start-up Alphatise, worked in shifts as they tried to secure the first iPhone 6.

The line folded onto itself as it wrapped the Apple store on George Street and worked its way down towards Sydney’s Darling Harbour, breaking only for driveways and roads, before ending at the corner of Market and Clarence Street.

The camp on Sydney’s pavements would’ve been a tough one as last night’s temperature dropped to 9 degrees.

Apple opened its doors at 8am with its staff, clad in blue ‘genius’ shirts, pressing against the store’s glass façade and chanting a countdown.

Nor was the Apple store the only shopfront people lined hoping to buy an iPhone 6. Optus, Telstra and Vodafone stores on George Street were all buzzing ahead of the 8am on-sale time.

The Samsung store on George Street had a line in front of it, too. This line was overflow from customers hoping to buy an iPhone 6.

Presales of the iPhone 6 opened last week to strong demand with Apple announcing 4 million had been sold within the first 24 hours. Interest was so great Apple’s website crashed, as did that of Optus, Vodafone and Telstra.

The iPhone 6 and 6 Plus mark a radical departure in being the first Apple smartphones to have large screens at 4.7in and 5.5in respectively.

New features include the ability to make phone calls over Wi-Fi, a 25 per cent faster processor, another dedicated to motion, and compatibility with Apple’s NFC payment system, if it is introduced in Australia.

My gripe with Apple's iPhones

The smartphones come with Apple’s updated operating system, iOS 8, which offers improved messaging, time-lapse video recording, a health application and enhanced photo editing features. Apple’s iOS 8 was made available to existing iPhones, iPads and iPods yesterday.

The cheapest plan on offer from the four big Australian telcos is available from Virgin Australia, which is offering the 16GB iPhone 6 from $55 a month.

Apple is selling the iPhone 6 from $869 and the iPhone 6 Plus from $999 for models coming with 16GB of internal storage. Top end models are priced at $1129 for the iPhone 6 and $1249 for the iPhone 6 Plus.

Nermin Bajric contributed to this report.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Appleiphone 6iPhone 6 PlusVodafoneVirginoptusTelstra

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?