Apple's iPhone 6 livestream not very iSlick

The livestream of Apple's launch event was marred by interruptions

The test card was a common site during the Apple launch event Tuesday

The test card was a common site during the Apple launch event Tuesday

For a company that's famous for stage managing its eventsdown to the tiniest detail, the livestream of Apple's launch event for its Apple Watch and new iPhones left a lot to be desired.

#AppleFail became a popular hashtag on Twitter Tuesday as people who tried to watch the event online were met with constant interruptions, dropped sound and occasionally a simulcast in a different language.

"This #applelive stream is incredible, it fast forwards, rewinds, comes in different languages..." tweeted one Apple watcher.

Another compared the presumed chaos in the broadcast center to Homer Simpson at the controls of the Springfield Nuclear Power Plant.

It was all the more unfortunate for Apple given that its event coincided with the cellular industry's annual CTIA conference in Las Vegas, meaning industry bigwigs at the show likely had trouble following along too.

Even before the Apple event began there were problems, as two different songs played over the live stream, competing for attention.

Then as it got under way, the stream displayed a test card message from the broadcast team on site. After that, the stream constantly stopped, started, backed up and fast forwarded again.

There was also a simultaneous translation of the event, which some users identified as Mandarin, playing over the top while CEO Tim Cook and other Apple executives were speaking.

Part way through the event the stream became more reliable, so that people could at least see the most anticipated part of the event -- the launch of Apple's smartwatch.

But it's likely Cook and his team are less than pleased with the way the online broadcast turned out.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsiPhonesmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?