Salesforce renames and revamps Communities service

Formerly called Salesforce Communities, it has been renamed Salesforce1 Community Cloud and enhanced in several ways

Salesforce.com has renamed and updated its Communities product, which lets companies build social websites where employees, partners and customers can mingle and collaborate.

Now called Salesforce1 Community Cloud, the service has been updated in several areas including the profile and topic pages, and its mobile access.

"We believe communities are the battleground for customer engagement," said Lisa Hammitt, vice president of business operations for Salesforce1 Community Cloud, which has been available for about a year under its previous name.

Companies using the product include British Sky Broadcasting, Cornell University and GE Capital. About 2,000 communities are running sites on it, prompting Salesforce to "double down" on its efforts.

IDC expects the enterprise social networking (ESN) market to grow from $1.24 billion [b] worldwide last year to $3.5 billion [b] by 2018, an annual growth rate of 23.1 percent. IDC's definition includes software for both internal and external collaboration.

Competition among ESN vendors is tough. Other big players include IBM, Microsoft, Jive Software, Tibco, Zimbra and SAP.

As the name suggests, ESNs let businesses build social networks where employees, customers and partners can post status updates, view activity streams, share documents and collaborate in other ways.

Salesforce entered this market with its Chatter product, which initially was focused on internal collaboration, but which has since also been integrated more widely across the company's CRM suite to provide social features. Chatter technology powers Salesforce1 Community Cloud as well.

The product now provides profile pages that users can personalize more deeply and that prominently display updates and information about each member's content, groups and interests. The profile pages feature members' endorsements and reputation ratings, so that others can learn about their expertise.

Salesforce1 Community Cloud has also been more tightly linked to the core Salesforce CRM system, and it's now also possible for community site administrators to optimize their pages for search engine visibility, as well as grant public "unauthenticated" access to visitors who find their site via search results on Google and other engines.

The mobile aspect has also been fine-tuned so that community sites can be built with responsive design techniques and can be properly formatted on the fly to different screen sizes. The service is also accessible from the Salesforce1 Mobile App.

New features slated for October include pre-built templates and a site design tool for non-technical community managers. The price for Salesforce1 Community Cloud is remaining the same: US$500 per community, per month.

Beyond product enhancements, Salesforce is also announcing that Deloitte Digital has a new practice with about 2,000 consultants devoted to working with the Salesforce1 Community Cloud.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags applicationsSalesforce.comsoftwarecollaboration

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?