Google's YouTube buys Directr video app and makes it free

The developers are joining YouTube's video ads team

Google's YouTube division has bought the Directr movie-making app for smartphones and will offer it free.

Directr is an app that businesses can use to shoot videos for marketing purposes, then upload them to Facebook and YouTube, for instance, or embed them in newsletters.

The app provides help with things like frame selection and building a storyboard, to provide "point-and-shoot moviemaking" on a smartphone.

The app was priced at between US$25 and $400 a month, depending on the features and amount of usage. Directr says the app will now be free, though it's unclear how long it will exist in its current form.

"For now, everything you love about Directr is staying the same and we'll continue to focus on helping businesses create great video quickly and easily," Directr said on its website.

"One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!"

The 2-year-old company is joining YouTube's video ads team.

The app is offered today for Apple's iOS. Google didn't immediately say if it will build a version for Android, though it seems likely, assuming the app is to continue.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesconsumer electronicsPhoto / videoapplicationsGooglesmartphonessoftwareMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Deals on Good Gear Guide

Deals on Good Gear Guide

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?