Huawei's smartphones shipments rise on international sales

Huawei has ambitions to become a leading global smartphone vendor

Huawei Technologies shipped 62 percent more smartphones in the first half of 2014 than the same period last year, with shipments to some countries outside its home market of China doubling or even tripling.

It shipped smartphone 34.3 million units, boosted by sales of flagship phones the Ascend Mate 2 and the Ascend P7, it said on Tuesday. In the second quarter alone it shipped 20.6 million units, an 85 percent year-over-year increase.

Much of that growth is coming from emerging markets in the Middle East, Africa and Latin America, where its smartphone shipments are doubling or even tripling compared to the previous year, the company added.

Other Chinese vendors are also reporting booming smartphone sales, but Huawei ships a higher proportion of its production to foreign markets, said Melissa Chau, an analyst with research firm IDC.

"It has the most number of shipments outside of China, roughly 40 percent," she estimated. "If you look at Lenovo, ZTE, or Xiaomi, they are nowhere near that."

In this year's second quarter, Huawei will hold on to its ranking as the world's third-largest smartphone vendor, behind leader Samsung Electronics and second place Apple, Chau added.

In foreign markets, Huawei is driving growth by selling low-end models, while flagship products such as the Ascend P7 find most of their buyers in mainland China, Chau said.

Huawei has ambitions to rival Apple and Samsung in the smartphone arena, so is spending more on marketing and raising brand awareness. But its market share in this year's first quarter was only 4.7 percent, still far away from second place Apple, which had a 15.2 percent share.

"They are making some progress, but they are still not anywhere near being a super top-tier player," Chau said. Android smartphones are also becoming commoditized, which risks dampening Huawei's attempts to stand out from the rest of the competition, she added.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Huawei Technologiesconsumer electronicsAndroidsmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?