Google tests domain registration service

Private registration is included in service, which will go up against GoDaddy

If you fancy yourself as a .guru or any other newfangled Internet address, Google wants you to try out its new domain name registration service.

The search giant quietly launched Google Domains on Monday as an invite-only beta service. It's being billed as an easy way to set up an address on the Web with simple management tools.

Until now, Google has told people looking to register that it "doesn't register or host domain names." It referred them to partner companies including GoDaddy and eNom.

Google Domains, though, has features that might make people think twice before going with other registration services. For instance, Google will cover the cost for private registration -- that is, keeping your name, address and contact information from the public eye.

The service also includes branded email, such as, and forwarding to other domains or websites.

Google is billing its vast Internet infrastructure as another perk, promising quick and reliable links between the domain and its websites.

The move represents competition for GoDaddy, the world's largest domain name registrar with over 57 million domains under its management. The registrar has privacy protection starting from US$7.99 per domain and email services from $4.99 a month.

The company filed for an IPO of $100 million earlier this month.

Google Domains will also give users up to 100 subdomains to customize websites, phone support and a variety of management tools.

The Google Domains site does not list the prices for the new service, and asks potential users to apply for a trial code. It does have a page showing a photo, however, in which "registration" for one year is $12. GoDaddy offers discounted one-year registrations with .com endings from about $8.

Google did not immediately reply to a request for more information.

The new service follows the move last year by ICANN (Internet Corporation for Assigned Names and Numbers) to introduce up to 1,400 new generic top-level domains from 22 including the ubiquitous .com, .net and .org.

The new names include endings such as .rentals, .club, .reviews, .photography and .guru, which has proven popular. Google is listed by ICANN as an accredited registrar for some top-level domain names such as .biz, .com, .info, .name, .net, .org and .pro.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesGoogleinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?