Yahoo launches Aviate personalisation app for a 'smarter' Android home screen

Aviate plays a role in Yahoo's efforts in contextual search

Aviate's app for Android.

Aviate's app for Android.

Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.

Yahoo Aviate is the product of the company's acquisition of Aviate earlier this year, through which it obtained an app for personalising the home screen on Android phones based on what users are doing.

Aviate's app had been in closed beta. The version launched Monday is available globally for Android phones in English, with some new features.

The app's developers have been focused on organizing people's apps based on any number of signals. Walk by a gym and fitness apps might pop up. Driving in your car might bring music apps like Spotify to the fore.

Yahoo's version of the app has features to make it more useful, including alerts for weather changes, and a way to connect to conference calls with a single tap.

Yahoo CEO Marissa Mayer has spoken out on the company's efforts to offer more in the way of "contextual search," with Aviate comprising a key element in that pursuit.

But Aviate exists in a crowded field of apps offering personal assistant-like functions, such as EverythingMe and EasilyDo. Plus, trying to predict what people really want is hard, and could be annoying if not done right.

Apps like Aviate also compete to a degree with Google Now, Google's mobile tool for iOS and Android that provides different information likes sports scores and news headlines based on data signals specific to the person.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessocial networkingmobileinternetsearch enginesanalyticsAviatemobile applicationsYahooAndroid OSconsumer electronicssmartphonesMobile OSes

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?