AMD goes punch-for-punch with Intel's top-end i7 processors

Kaveri APUs to power notebooks from Toshiba, Lenovo, Samsung, Asus and more

More notebooks will be shipped with AMD processors after the company announced its new range of Kaveri APUs at Computex in Taiwan.

AMD has cornered the gaming market as Sony’s PS4 and the Xbox One use its processors. Now the company is taking advantage of this gaming experience with its Kaveri range of processors.

Kaveri combines computing cores with gaming cores, making it possible for them to share processing tasks. The new processors have “clearly the largest GPU we’ve ever put on an APU,” said Kevin Lensing, AMD’s head of mobility solutions.

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Programmers won’t have to worry about learning a complicated coding language to take advantage of the new processors. Lensing explained the processors automatically assign compute power to either the GPU or CPU, without programmers being aware. “You code in your standard programming language and we handle the distribution of the compute,” he said.

The new processors put AMD in the distinct position of having its products run on the same architecture. “That’s a very powerful thing: to have one architecture across a huge range of devices. The improvements we make in any of those domains can be leveraged across every device.”

Rather than reducing the clock speed of individual cores, which will prolong the length of time it takes to complete a task, AMD is pursuing efficiency with a different method. “The best way to get work done is to go as fast as you can, get the job done, and then shut off,” Lensing said during a media briefing. ”We optimised Kaveri for that exactly.”

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AMD representatives claim Kaveri processors will outperform like-for-like Intel Haswell processors, not only in graphic performance, but also in processing speeds.

Kaveri processors will feature up to 12 computing cores, of which eight can be GPUs. The company has focussed on improving the multimedia capabilities of its processors by incorporating improved audio technologies and support for high resolution video, including Ultra High Definition.

Toshiba is the only manufacturer at present to offer a laptop powered by a Kaveri processor in Australia, but AMD claims products from Acer, Asus, Dell, HP, Lenovo and Samsung are in development.

The new range of Kaveri APUs from AMD
The new range of Kaveri APUs from AMD

Tony Ibrahim traveled to Computex as a guest of AMD.

Read more: Toshiba expands mobility offerings

Tags KaveriHaswellAMDAPULenovotoshibaintelprocessors

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Tony Ibrahim

Tony Ibrahim

PC World

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