Kickstarter now offering a fast track for select projects

The 'Launch Now' feature lets certain projects go live immediately

Kickstarter's new 'Launch Now' feature lets creators skip the manual approval process, if they want.

Kickstarter's new 'Launch Now' feature lets creators skip the manual approval process, if they want.

Kickstarter is trying to make it easier to get a project started on its crowdfunding site, offering an instant launch option that does away with the need for human approval.

The company said Tuesday that it was easing up on its project posting restrictions -- and eliminating some rules entirely -- in an effort to give more freedom to the people who use its site to get their projects off the ground.

Kickstarter has grown to be a popular platform for helping independent project creators and even celebrities launch their projects, with more than US$1 billion pledged in total funding to date, according to the company.

But restrictions on the types of projects allowed on the site have helped to make alternative platforms, such as Indiegogo, also popular. Kickstarter also uses a roster of "community managers" to review projects before they go live and offer feedback.

On Tuesday, though, Kickstarter announced "Launch Now," a feature that will let creators launch their project as soon as they're ready, or get feedback from a community manager first. The feature is rolling out in stages, Kickstarter said, and it's currently able to handle 60 percent of projects.

Instead of human feedback, the tool uses an algorithm incorporating thousands of data points to check whether a project is ready to go live, such as its description, funding goal, and whether it's the creator's first project, Kickstarter said.

As part of the changes, Kickstarter also said it simplified its rules for projects, focusing on just three principles: Projects must create something to share with others; projects must be honest and clearly presented; and projects cannot fundraise for charity, offer financial incentives, or involve prohibited items.

Some of the rule changes allow projects to be hosted on its site that previously weren't allowed, Kickstarter said, such as bath and beauty products and more types of software. But Kickstarter still prohibits items claiming to cure or treat an illness, energy food and drinks, and some other items.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesconsumer electronicsKickstarterindiegogosocial networkingsocial mediainternetsearch enginesanalytics

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?