Lyft wants to pimp your ride -- for twice the cost

Invited users in San Francisco can request a Ford Explorer with a custom grille and other bling

Lyft offers a new premium service through its existing mobile app.

Lyft offers a new premium service through its existing mobile app.

Lyft is upping its game against Uber with a premium SUV service aimed at high rollers.

Starting Thursday, for roughly twice the fee, select users of Lyft's ride hailing app can request a pimped out Ford Explorer featuring a custom grille with Lyft's mustache logo in steel, illuminated entrance with LED lights, 20-inch sports wheels, leather interior and in-car Spotify playlists.

It will cost US$3 per mile with a minimum fee of $10. Rich hipsters, rejoice.

The service, which is called "Lyft Plus," offers "a fresh and modern transportation experience with lower prices and higher capacity than current premium options," Lyft said in its announcement. By other "options," Lyft means Uber.

Uber, in addition to its black car service, offers its own higher priced SUV option.

Lyft users can request one of the pimped out rides just as they would a regular car through its app. It's currently only available in San Francisco as a pilot program, but with more cities following soon, Lyft said. Users in San Francisco can request access here. Lyft said a handful of the cars would be coming to San Francisco on Thursday, with more following later. Thousands of users have already requested access, Lyft said.

Lyft partnered with the auto detailer West Coast Customs to negotiate a special price on upgrading the cars, which are owned by Lyft's drivers, a spokeswoman said.

Competition between on-demand ride hailing services like Uber, Lyft and Sidecar is heating up. Uber recently said it would be offering new drivers from other companies $500 just to try out working for its platform.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Tags Internet-based applications and servicesSideCarsmartphonesLyftsocial networkinginternetsocial mediamobilemobile applicationsUberconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?