Bing for schools out of pilot stage, promises ad-free search

Microsoft launched the pilot earlier this year in five of the largest U.S. public school districts

Microsoft is throwing open an advertisement-free version of its Bing search engine to all eligible kindergarten to 12th grade schools in the U.S., after completing the pilot stage of this program that was first run in five large public school districts.

The company is promising students an ad-free and safer search. After the no-charge "Bing in the Classroom" program is activated, Bing searches from within the school network will not have any advertisements, and will automatically and strictly filter to help block adult content. Microsoft will also disable the use of student searches for targeted advertising.

Microsoft's catch-them-young strategy seems to have paid off as the program has grown to include hundreds of districts covering over 4.5 million kids in more than 5,000 schools, the company said Wednesday.

The company is offering students credits under the Bing Rewards program for searching with Bing from their home or mobile device. Students can choose which school to support with the credits, and once the school has earned 30,000 credits, a Surface tablet with Type Cover is sent directly to it.

"We created Bing in the Classroom because we believe students deserve a search environment tailored for learning," said Matt Wallaert, creator of the program, in a statement. Classrooms should be ad-free both online and offline, he added.

Like Google, Bing runs an advertisement business around search. Bing's search share grew to 18.2 percent while search advertising revenue grew 34 percent, Microsoft said in January. Digital analytics firm comScore reported this month that Microsoft sites had 18.6 percent of the share of search in the U.S. in March in comparison to 67.5 percent for Google sites.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags educationMicrosoftindustry verticalsinternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?