LinkedIn beefs up profile visits analytics

The changes are intended to help members improve their visibility on the site

LinkedIn has beefed up its profile-view analytics feature, revamping its interface, displaying more granular data and providing suggestions for improved visibility on the professional networking site.

The feature, called Who's Viewed Your Profile, now includes graphs to visualize profile visits over time, and lets account holders slice and dice the analytics data using various criteria, such as visitors' industry, geographical regions, professions and employers.

Users will also be able to find out from which LinkedIn section or third-party website visitors jumped to their profile, such as the LinkedIn inbox or the Google search engine. LinkedIn will also list the search keywords that led visitors to someone's profile.

The Who's Viewed Your Profile page now will also contains specific recommendations for account holders to take in order to make their use of LinkedIn more productive and effective. The suggestions may include people to connect with, groups to join, articles to read and share, and profile additions to make, along with a short explanation of why and how the recommended action will be beneficial.

Overall, the improvements are aimed at helping LinkedIn users "quickly identify trends and enable you to align your professional brand with your professional goals," wrote LinkedIn official Udi Milo in a blog post Monday.

LinkedIn started rolling out the revamped Who's Viewed Your Profile page on Monday to its English-language users, "with more languages to follow," Milo wrote.

The improved page is available to all LinkedIn members, including those with free accounts, but users with paid accounts will be able to drill down deeper into the graphs, according to a LinkedIn spokeswoman.

The company also posted a video about the enhancements on YouTube.

LinkedIn has about 277 million registered members in more than 200 countries and territories. More than 3 million companies have corporate profiles on the site.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags LinkedIninternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?