Samsung eyes new enterprise opportunities in Australia

South-Korean giant targets wearables, printing and LED-lighting in Australia.

Samsung is chasing new areas of growth in the enterprise space as its Knox mobile security platform is being "put through its paces" by prospective customers.

Knox was released by Samsung last year after customers raised concerns over the Android operating system’s security credentials. Vice-president of Samsung's regional enterprise business, Craig Gledhill, said the solution will appeal to companies looking to veto former enterprise darling BlackBerry.

"We're educating [enterprises] on how they could migrate from BlackBerry across to Knox. Companies are being more prescriptive in saying to employees 'you have a choice between iOS or a Galaxy device.'"

The solution has generated some interest with Gledhill claiming government bodies in the US have subscribed to the solution; however, he would not reveal the identity of the agencies.

Gledhill said Samsung's Knox will begin to thrive in the following year as companies become more confident in the solution. "The interest is there but we're still going through the evaluation stages. It is being put through its paces. In the next 12 months we're going to see significant growth."

Samsung is backing mobility in the enterprise space by placing smartphones and tablets at the centre of its product ecosystems. Gledhill said smartphones will play a key role in the way businesses use Samsung's wearable devices, printers and LED-lighting.

"The hottest topic right now is mobility. It is what all our SMB customers want to talk about."

Growing pains

Samsung is eyeing new growth opportunities in Australia by pushing its LED lighting solutions. Gledhill described the opportunities in the Australian LED lighting market as "significant".

"We can save businesses up to 30 per cent off their lighting through our LED solutions," Gledhill said during a one-on-one interview. "We've now got the ability to control the lights with your smartphone."

The South Korean giant is also hoping its success in the smartphone market will help drive sales of its printers in Australia. Samsung is the second largest supplier of printers globally; however, it lags behind in Australia where it ranks fourth.

The company has added smartphone friendly technologies - such as NFC and Wi-Fi direct - to its Xpress range of printers in an effort to boost sales. These upgrades make it possible to print directly from a smartphone by simply tapping two compatible devices together.

"One category we want to boost in Australia is our printing business. It's a key piece in delivering the end-to-end experience," Gledhill said.

Tony Ibrahim traveled to the Samsung Forum 2014 as a guest of Samsung

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags NFCgalaxysamsungcraig gledhillenterpriseKnox

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?