Ebay buys PhiSix to offer clothes buyers a virtual fitting room

The e-commerce company did not disclose how much it paid for the startup

Ebay has acquired PhiSix Fashion Labs, a computer graphics startup that makes 3D models of clothing, in a bid to offer customers a virtual fitting room.

The e-commerce giant is like its peers trying to grow its share of online apparel purchases. Research firm eMarketer has forecast that online retail sales in the U.S. of apparel and accessories will rise to US$88 billion by 2016, almost as much as the largest online retail category consisting of computers and consumer electronics, up from $54 billion in 2013.

PhiSix's technology can be used both online and offline to allow consumers to see how clothes fit, look and move in different environments without actually having to try them on, the e-commerce company said in a blog post.

Virtual fitting rooms in some forms have been tried before and did not meet the preference of many users to physically try the clothes.

The 3D models will offer shoppers a virtual fitting room where they can view the clothes in a variety of scenarios ranging from walking down the street to hitting a golf club, eBay said Wednesday.

Ebay said the PhiSix technology can be used for omni-channel commerce so users can shop from any online device.

The financial terms of the acquisition were not disclosed. Ebay said it could integrate PhiSix technology across its product portfolio.

PhiSix founder Jonathan Su and his three-person team will join eBay's Innovation and New Ventures group to focus on ways to transform retail, eBay said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicese-commercePhiSixebayinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?