BlackBerry chief 'outraged' by T-Mobile's iPhone promotion

T-Mobile's promotion was 'clearly inappropriate and ill-conceived,' said BlackBerry CEO John Chen

Relations between BlackBerry and T-Mobile have turned frosty after a promotion last week saw T-Mobile BlackBerry users offered a cheap iPhone.

The email promotion offered some T-Mobile customers an iPhone 5s for US$500, a saving of $150 on the retail price.

BlackBerry has seen its user base contract in recent years as consumers were won over by iPhones and Android devices, so many current BlackBerry users are either those on company-issued devices or the very loyal. And the T-Mobile promotion didn't sit well with the BlackBerry loyalists.

After a flurry of Twitter messages and blog posts, T-Mobile CEO John Legere responded Sunday by telling his Twitter followers: "BlackBerry users, I'm hearing you loud and clear. Let me work with the team and get back with you."

He followed by pledging that T-Mobile doesn't have any plans to abandon BlackBerry devices: "We give our customers choices, but you don't have to give up your loyalty. We will continue to support."

But the damage had been done.

On Tuesday, BlackBerry CEO John Chen took to the company's blog and said BlackBerry was "outraged" by the "clearly inappropriate and ill-conceived marketing promotion."

"As we were never told of their plans in advance, I can only guess that T-Mobile thought its 'great offer for BlackBerry customers' would be well received. T-Mobile could not have been more wrong," said Chen.

He went on to say the relationship between the companies was "once productive and profitable for both BlackBerry and T-Mobile" and that he hopes the companies can "find a way forward that allows us to serve our shared customers once again."

BlackBerry declined to comment further on the status of its relationship with T-Mobile.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Tags BlackberryCarriersconsumer electronicstelecommunicationiPhonesmartphonesT-Mobile USA

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?