Telefónica leans of partners for global M2M push

The operator is expanding U.S. partner program to Europe before rolling out to other parts of the world

Telefónica plans to launch its M2M (machine to machine) channel partner program globally, hoping to reinforce its position in a sector that's becoming increasingly competitive.

The Spanish telecom operator first launched the program in the U.S., where more than 80 companies enrolled in less than seven months, it said Thursday. Telefónica is now expanding this initiative globally starting with Europe before rolling it out to other parts of the world.

Ninety more companies are already in the process of joining the program. The goal for this year is to enroll a total of 250 partners.

Operators play a fundamental role in the M2M industry, thanks to the connectivity they offer, according to Anthony Cox, associate analyst with Juniper Research. To what extent operators need to lean on partners to satisfy the demands of customers depends on the sector. For example, more sophisticated sectors such as e-health and telematics are areas where operators benefit from working with partners, Cox said.

Telefónica isn't the only operator working with partners to give their M2M efforts a boost. Vodafone, Sprint, Deutsche Telekom and Orange have similar programs. Verizon has an M2M partner program aimed at developers. Operators are also signing larger deals, such as AT&T's partnership with General Electric.

To make it easier to roll out M2M services, operators are also working with each other to offer better coverage. Telefónica is a member of The M2M World Alliance, whose member list includes Etisalat, KPN, NTT DoCoMo, Rogers, SingTel, Telstra and VimpelCom. In December, the alliance launched a service encouraging enterprises to use their combined coverage without paying roaming charges.

Major growth areas identified by the alliance for M2M include connected cars, fleet management, smart meters, wearables, e-health and security solutions, it said at the time.

Send news tips and comments to mikael_ricknas@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags telecommunicationTelefónica

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?