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Apple celebrates 30 years of Mac with new Scott-directed video
- — 04 February, 2014 14:14
Apple is celebrating the 30-year anniversary of its Macintosh computer with a commemorative video shot entirely with the iPhone 5S.
The year was 1984. Apple was the underdog computer company in an industry dominated by IBM. Steve Jobs was about to unveil his Macintosh computer.
He commissioned director Ridley Scott, (Gladiator, Blade Runner) to create a commercial for the 1984 Super Bowl. It premiered to a roaring crowd and is still revered today.
Thirty years later and Apple is still celebrating the Macintosh. To mark the anniversary, which fell on 24 January, the company commissioned the son of Ridley Scott to direct a commemorative video all shot in one day using only the Apple iPhone 5S.
The video, '1.24.14', starts with sunrise in Melbourne and chronicles people using Apple’s products in cool and exciting ways. There are archaeologists creating 3D renderings, a journalist editing videos from the back of a jeep in Puerto Rico and children making music, to name just a few.
“There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it—to see what the iPhone is capable of, and then to push it and stretch it,” said director Jake Scott in a statement.
Scott used Apple’s Face Time to manage 15 camera crews across five continents. In all, 100 iPhones were used, 46 iPads and 86 Mac computers. Over 70 hours of footage was recorded.
Check out the original 1984 Macintosh commercial below.