Yahoo buys 'smart home screen' company Aviate

The technology organizes a person's apps based on what they're doing

Marissa Mayer at International CES Tuesday

Marissa Mayer at International CES Tuesday

Yahoo has acquired Aviate, a startup that developed a technology to organize the home screen of a person's Android device based on what they're doing.

If a person is climbing into their car, for example, Aviate might push a mapping app onto the home screen. If the person is walking into a gym, Aviate would display their fitness apps.

The idea is to reduce the time that people spend skimming through apps. The technology uses a device's GPS, Wi-Fi, accelerometer and other signals to figure out what apps to show.

CEO Marissa Mayer announced the acquisition in a speech at the International CES in Las Vegas on Tuesday.

Aviate is still in private beta, but Yahoo said it would open it up to the first 25,000 people who sign up for it with a code provided here.

The acquisition fits with Mayer's strategy of making Yahoo's services fit more conveniently into people's daily lives. It also gels with the current emphasis on "contextual" computing.

"We envision homescreens becoming smarter, more personalized, aware of your context. Aviate helps us bring this vision to life," Yahoo said in a blog post.

The company didn't say how much it paid for Aviate, which said in its own blog post that Aviate "isn't going anywhere."

Mayer was joined at CES by cast members from "Saturday Night Live"'s Weekend Update, who helped her launch a new app called Yahoo News Digest.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesCESconsumer electronicssmartphonesAndroidmobileMergers and acquisitionsAviatemobile applicationsYahoo

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?