4K TVs already boosting Sony's TV business, Hirai says

The new TV sets already make up at least 10 percent of Sony's TV sales

Sony CEO and president Kaz Hirai (right) and Mike Fasulo, president and chief operating officer of Sony Electronics, speak with reporters at CES in Las Vegas on January 7, 2014.

Sony CEO and president Kaz Hirai (right) and Mike Fasulo, president and chief operating officer of Sony Electronics, speak with reporters at CES in Las Vegas on January 7, 2014.

Ultra-high-definition televisions, also called "4K" sets, have been on the market less than two years but already make up at least 10 percent of revenue at Sony's TV business, its chief executive said Tuesday.

The TV sets have a screen resolution four times that of today's best high-definition televisions and can display very sharp images when fed with 4K content, but first- and second-generation models are much more expensive than conventional TVs.

Sony's current cheapest 4K television, a 55-inch model, costs US$3,000, and its most expensive set, an 84-inch model, costs $25,000.

"The percentage in terms of [our] overall television business and how much of that is 4K is a very small percentage still," said Kaz Hirai, president and CEO of Sony, in a briefing with reporters at the International CES expo in Las Vegas.

"However, because the average selling price of 4K televisions are a lot higher, they already are at least a double-digit percentage of our overall television revenue sales."

For the period from July to September 2012, the most recent quarter for which details are available, Sony's TV business reported revenue of 174 billion yen (US$1.8 billion). That was up 18 percent on the same period a year earlier, although largely due to the impact of foreign exchange rates.

"They are starting to become a very significant portion of our revenue and therefore the bottom-line contribution to the company," Hirai said. "But obviously, from a numbers perspective, the number of units going out the door, it's still single digits in a lot of territories."

Sony and some of its competitors used this week's CES to launch new 4K televisions. The company's new 4K TV line-up, which will be available in the first half of 2014, includes nine models spanning three broad product ranges. Prices for the new TVs were not announced.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags CESconsumer electronicsTVssony

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?