Panasonic says new 4K LED TV has plasma-like picture quality

Panasonic's AX800 series packs 4K LED backlight that promises quality akin to praised plasma HDTVs

Panasonic's 65-inch TC-65AX800U.

Panasonic's 65-inch TC-65AX800U.

Panasonic no longer makes its popular plasma TVs and those hoping for an exciting new offering at the Consumer Electronics Show this year were in for a disappointment.

The manufacturer didn't unveil any jaw-dropping products at a press conference Monday, but announced the AX800 series, a 4K LED LCD that's part of a category it calls Life+Screen.

It's a 4K Ultra HD panel with a 3840 x 2160 pixel resolution. A feature called Studio Master Color is supposed to provide accurate color reproduction, according to Panasonic, which said the set's LED backlight produces a color gamut that's nearly as good as a plasma screen.

Resolution enthusiasts may doubt Panasonic's claim to produce picture quality on par with plasma screens using LED technology, however. The company announced last fall that it will exit the plasma TV business, leaving fans of acclaimed sets such as the ZT60 high and dry. It's expected to end plasma TV sales in March this year.

"Technology has brought us access to a seemingly endless list of content options directly through your TV and it is getting harder to find what to watch," Panasonic Consumer Electronics Company President Julie Bauer said. "So we decided it was time to redefine what a 21st-century TV should be by taking into account how people live their lives today, and how that will change in the future. The result is our new 2014 Panasonic Viera Life+ Screens."

The 65-inch TC-65AX800U and 58-inch TC-58AX800U models will debut this spring, the company said. The former, which was on stage at the press conference, is supposed to be available for preorder already but the price was not immediately announced.

Panasonic's Life+ Smart TV interface is designed to learn individual or family viewing preferences. It makes use of a "My Button" on the remote control, and offers personalized viewing options in a channel called My Stream. Aside from the AX800 series, Life+ Screen series include the AS680, AS650, AS640, and AS530 series, all 1080p.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags CESconsumer electronicsPanasonic

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?