iPhone graphics chip designer adds more oomph to GPUs

Imagination says its new line of PowerVR CPUs are 50 percent faster than their predecessors

Imagination Technologies, which designs graphics chips used in the iPhone and other top mobile products, is promising "console quality graphics" with an updated GPU lineup announced on Monday.

The company creates chip designs that it licenses to other firms for manufacture. It's the same model as that used by ARM Holdings, but while ARM is known for its CPUs, Imagination is strongest in graphics.

Imagination said its new PowerVR Series6XT GPU cores are up to 50 percent faster "clock for clock, cluster for cluster" than their Series6 predecessors. That should allow sharper video playback and more realistic graphics gaming. The architecture also supports so-called Ultra HD.

Series6XT employs an updated version of Imagination's Rogue GPU architecture, which the company said has an improved instruction set, and better power management and compression features, which help extend battery life.

Imagination doesn't say much about its relationship with Apple, but it's known to provide the GPU designs for Apple's iPhone and iPads, as well as devices from Samsung and others. ARM is also stepping up its GPU efforts, and Qualcomm is another big rival.

The Series6XT designs are available for licensing now, which means they could show up in consumer products later this year or next. They can be used in iOS, Windows and Android devices.

Imagination also announced new GPU designs for entry-level devices. It said the PowerVR Series6XE cores will bring the latest graphics APIs to lower-priced devices for the first time, including OpenGL ES 3.0.

"Have you ever looked at your $100 smartphone or tablet after watching Unity's 'The Chase' demo and said to yourself: 'I wish my devices could run cool OpenGL ES 3.0 content like that?' The good news coming out of CES 2014 is that soon they will," Imagination said in a blog post.

It should also ensure that lower priced phones and tablets will be able to run the newest versions of Google's Android OS, which increasingly requires OpenGL ES 3.0.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags CESAppleArm HoldingsGraphics boardsImagination TechnologiesComponentsprocessors

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?