Yahoo acquires mobile video app startup Ptch

The Ptch service will be shut down by Jan. 2

Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.

Incubated by DreamWorks Animation, Ptch was positioned as a social media application that enabled users to make stylized short videos, called ptches, and share them with the Ptch network of users as well as on Facebook and Twitter timelines.

"We acquired the company, which includes the people and the technology they built," a Yahoo spokeswoman said via email Tuesday. She did not disclose the terms of the deal.

"As part of the Yahoo team, we'll be able to focus our efforts and leverage our technology to make Yahoo's photo and video platforms the best in the world," Ptch said in a blog post.

Yahoo has been acquiring a string of companies, very often for their talented staff, to boost its expertise and offerings in key target markets like mobile. The acquisition of Ptch comes a day after the company announced it had acquired SkyPhrase, a natural language processing startup. "The team of four has built amazing natural language processing technology and we're excited to welcome them to our Yahoo Labs team in New York," Yahoo said.

The Internet giant acquired Qwiki, a New York City company that developed an app for turning photos and videos into short, edited movies, in July. It decided to continue to support the Qwiki app as a standalone service within Yahoo.

Ptch said it will shut down on Jan. 2. Until then, users can download their ptches on the company's website ptch.com or save them to their camera roll from the Ptch app on their phones.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesmobile applicationsInternet-based applications and servicesYahooPtchinternetMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?